respond to: For a company like Just US! Coffee Roasters, looking to boost sales I would suggest implementing a happy hour type of promotion during the slowest two hour period of the slowest day of the week. For example it could be $1 drip coffees during happy hour. People will come for the $1 coffee and most will end up spending more than just a dollar. I think the pricing at Just US! is based on the standards and guidelines set forth by Fair-trade organizations of which they are members in "good standing" (Turgeon, 2013)