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During the Superbowl, brands take advantage of the most-watched annual sporting event in the U.S. by launching iconic commercials. One commercial that stuck with me was from a candy company named Snickers. Snickers is a chocolate bar that is filled with nougat, peanuts, and caramel with a thin layer for the coating. Although the chocolate bar is filled with these four ingredients, it is a good size candy bar and can be quite filling when eating it. It satisfies all cravings due to the sweetness of the chocolate and the savory of the peanuts. The Snickers bar was first made in 1930 and has been very popular since then. These Snickers bars can be found at any convenience store, gas station, grocery store, etc. It is very accessible to consumers when wanting to purchase a Snickers bar. 

Snickers have a famous slogan, "You're Not You When You're Hungry." This commercial has a group of guys playing football including the famous Betty White. Betty White is on the field running a football play and is intended to be the receiver in the play. As she is running slowly and trying to catch the ball, she is getting tackled by the opposing player, hard. Betty proceeds to gather the team huddle before the next play and her teammates call her by the name "Mike". A teammate then says that Mike is playing like Betty White on the field. However, shortly after, a girl goes up to "Mike" (Betty White) and offers them a Snickers. The shot goes to the girl who offered the Snickers bar as Betty is eating it and after Betty has eaten the Snickers bar, she turns into a tall muscular man who says he feels better. This suggests that because Mike was hungry, he did not feel like himself and was running slowly like Betty White. After he ate the Snickers, he was back to normal and was running just fine. Mike was not himself when he was hungry until he ate the Snickers bar. 

 

 

Personally, this commercial has been memorable for me for two main reasons. First and foremost is because I am a huge fan of Betty White and the numerous accomplishments she has done throughout her career. Second, this commercial has lots of humor in it with the efforts of showing how someone could not be themselves when they are hungry. I think it was a great idea to launch a football commercial at the same time as the Superbowl since it is the most-watched sports event in the country. Along with showing a famous celebrity that is at that age being tackled in the mud is eccentric given the emotions and context.