Respond to Rhea Mall, in the second person, with a thorough and thought-out response.

Rhea Mall 2 days ago MKT 3M] - Rhea Mall - Cottage Inn Pizza Overall Rating: 1. Company Name: Cottage Inn Pizza 2. Company locatiortls): Farmingtcn Hills, MI 3. Research your company's products and current branding using Google. reviews. and other sources. Explain if your company's products have high or low brand equity based on your research and the competition. I believe Cottage Inn Pizza's products typically have high brand equity based on my cursory company research. Looking at Google reviews for Cottage Inn Pizza was the first step in the research process. At the time this research was completed. the restaurant company had 208 reviews on Gccgle. with an overall average rating of 4 stars cut of a possible 5. The reviews of Cottage Inn Pizza on Facebook are the next bit of research data. Cottage Inn Pizza has received 185 reviews on Facebook. with an overall rating of 4.3 stars out of 5. On Facebook. their rival Jet's Pizza, in contrast, has an average rating of 3.9 stars out ofa possible 5. 4. Based on possible sales and performance of your company determine the brand value of your company's products. If there is no viable nancial information available, identify what information you would need to make this determination. Unfortunately. Cottage Inn Pizza does not have any available sales or nancial data. According to Kotler & Armstrong's Principles of Marketing, guring out a company's and its goods' brand value is exceedingly challenging (Kotler & Armstrong. 2021). Sales revenue for the most recent few years. sales predictions for the next few years. plans for product improvements in the future. and general corporate goals might all be used to evaluate the brand value of Cottage Inn Pizza. All of this data. which includes Cottage Inn Pizza's current financial situation as well as nancial estimates for the future. may be helpful in determining brand value. 5. Anything else you notice about your company's branding? Do they co-brand? Do they manage multiple brands? When I studied some of the reviews for Cottage Inn Pizza. I found that many of them emphasized the superior products. services. and ingredients that are offered to their clients. As a local business committed to providing the community with the best goods and services possible. this excellent service offered by the company will enhance the perception of its brand in the eyes of the public. 6. What recommendations would you have for them to improve their brand image? I would just suggest that Cottage Inn Pizza change its website to reect modern customer preferences. As a restaurant business that places a lot of emphasis on customer service and contentment. it's critical to stay up with both the younger and older generations, whose requirements are constantly changing as they seek out new and exciting experiences. The present website needs to sell its items and services on it more effectively because it is out of date. As a result. a modication is required in order to stay current with consumer preferences. Ordering online is getting more and more common among individuals of all ages as technology advances and permeates more aspects of our daily lives. Cottage Inn Pizza's brand image might considerably improve by redesigning its website. Works Cited Philip KotIer aeary M. Armstrong. (2021). Principles of Marketing. 13m Edition. New York. NY: Pearson