Respond to the following discussion questions Chapter 10 from book Belch,.G.,& belch M. (2018). Advertising and promotion: an integrated marketing communications perspective. New York : McGraw-hill Irwin. lists both internal and external factors that might impact the media strategy. Provide examples of each and discuss how they might impact the media plan. As noted in chapter 10, there is a trade-off between reach and frequency for advertisers with a limited budget. Explain what this means. Under which circumstances would a planner wish to emphasize reach? Frequency? Describe the three methods of promotional scheduling. Give examples of products and/or services that might employ each method