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Respond to these guide questions regarding the Amazon in 2020 Case. What business is Amazon in? Is it spreading itself too thin or is it

Respond to these guide questions regarding the Amazon in 2020 Case.

  1. What business is Amazon in? Is it spreading itself too thin or is it well-positioned for the future?
  2. Who are Amazon's competitors? And what is Amazon's competitive advantage?
  3. What should traditional retailers like Best Buy do to compete with Amazon?

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