respond to this answer I think that the company has been doing a great moving closer and closer to a completely sustainable company. There are some areas where they could improve upon. One of the things that I think that the company can improve upon is making the overall idea of sustainability more synonymous with the brand. I think that the company is getting a bit better at making people aware of their goal of becoming more sustainable. I didn't think that Levi's was an eco friendly company until is really started to dive deeper into what they have been doing. I think that the slogan buy better wear longer might also need to be updated or tweaked slightly as well. I understand that the idea is buy better jeans mean you will have to buy less in the future. However, I don't think that many people understand that the idea is to address the issue of over consumerism. I also think that the company if truly serious about correcting the idea of overconsumption of fashion products should put out more ads educating the public. The ads they have now with the six influencers barely scratches the surface of the major issue that the campaign is trying to solve I feel as though if people really understood what kind of problem they were addressing more people would buy Levi's jeans. Another thing that the company should be looking to improve upon is making their accomplishments in the green marketing. Levi's has gone forward to in the ecofriendly market leading the way in water waste reductions. However, they have not made this information extremely relevant in there pursuit of making people more environmentally conscious. You would think that a major accomplishment of reducing water waste would be widely common knowledge. They are working in order to try and educated people which like I said it is paramount in making sure people understand your eco goals. Levi's company is not a name that has quite yet become house hold for its eco friendly qualities. I would almost suggest that Levi's starts to shift their entire branding to make themselves seem more green