Respond to this quote from the Keller textbook:

"Some criticize buzz marketing as "a form of cultural corruption" in which marketers are actually creating the culture at a fundamental level. Critics claim that buzz marketing's interference in consumers' lives is insidious because participants can not always detect the pitch.

To what extent do you agree or disagree with this?

Use real examples of interactions between consumers and brands that take place either in the realm of marketing or society as a whole.