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https://www.martechcube.com/creating-the-perfect-customer-journey-with-adtech-and-martech/

This article highlights the importance for brands to optimize their advertising and marketing efforts to target their audience and to further better understand their behavior patterns and needs. Essentially, the authors talks about the inevitable overlap between AdTech and MarTech and how they are intertwined. To read more about the two personalizations, follow the link below: https://www.martechcube.com/creatingtheperfectcustomerjourneywithadtechandmartech/