rest of the report as ccandidates are required to demonstrate critical thinking in this assignment task by applying the literature reviewed to the practical example organisation 4. Background Analysis: Candidates 1will critically discuss the local, national and regional context of marketing approaches employed by your chosen organization. You must then identify at least three possible international entry methods that can be used by your organization. You should evaluate the benets of each method to the organisation in terms of indicators such as forecasted market share, targeted market segment or possible mergers or acquisition. You must then critically evaluate the inuence of the changing business environment on the marketing priorities and marketing management functions of the organisation. 5. Application of Learning to Practice: You need to compare actual practice at your organisation with the key academic thinking established in the review of literature. It may point out similarities and differences, agreements and contradictions, arguments and counter arguments, and suggest explanations for these relationships. The focus of this section will be on the following areas