Rest & Relax, a local spa, focuses on customer satisfaction and building long$-$term relationships with customers. The firm ensures that customers are provided with high$-$quality services, and a feedback survey is conducted after every customer visit. It also provides its members with seasonal discounts and points every time they use any of the spa's services. In this context, which dimension of the business environment is affected the most?

The political environment

The technological environment

The competitive environment

The global environment