Retail establishments must have a firm understanding of their industries, their marketplaces, and the forces that impact their success or failure. Additionally, they must establish solid retail strategies for current conditions and for future growth and stability. The final project for this course will enable you to examine these factors through a detailed analysis of a retailer of your choice.

Preparation: Before you begin preparations for this milestone, consider reviewing the Final Project Guidelines and Rubric, which provides an overview of the instructions, expectations, and grading criteria for the project as a whole. This document is available for review in the Assignment Guidelines and Rubrics section of the course. Please utilize your textbook, course resources, the Shapiro Library Summon database, and reputable sites on the internet as sources of information.

Prompt

The second phase of the retail analysis process is the SWOT analysis phase. As you have learned in this course, a SWOT analysis consists of a structured planning method that retail analysts use to evaluate the following:

Strengths$$internal factors and$/$or characteristics that are advantageous to the retailer

Weaknesses$$internal factors and$/$or characteristics that are considered to be disadvantages to the retailer

Opportunities$$external factors and$/$or characteristics projected to have a positive impact on business

Threats$$external factors and$/$or characteristics that are projected to have a negative impact on business

Using any of the resources available to you, including information you gained from Milestone One, discuss the retailer$$s strengths and weaknesses $($internal$)$ and opportunities and threats $($external$).$

Internal

Strengths

Weaknesses

External

Opportunities

Threats