1. Retail Marketing Project:

You have been hired as a consultant to develop a marketing retail marketing plan for a company that will be launching soon. develop retail marketing plan for a newly established business that will be opening in Zanzibar, Tanzania, Africa. You need to apply concepts to help develop this marketing plan and other apply concepts from previous marketing techniques you have learned and experience. This project will require you to do extensive research on your market and demographics before coming up with your marketing plan. Remember you are not marketing in western society so you have to take this into consideration. You will need a very detailed external analysis and market research. You will be developing a marketing plan for community of 3000 residence in a gated community of Fumba Town and with a local population of 1.5 million living on the island. The local languages are Swahili, Arabic and English. Your business will be located in commercial centre in a town called Fumba Town which is located on the island. You will need to develop a marketing plan for a new "American Style Restaurant" and laundry service. Within the commercial mall there will be no other restaurants offering this style of food and it will be the only laundry service provided in the community. There are only 4 restaurants within the centre. You will be providing fast food to clients within a food court environment.

Helpful links for research:

https://en.wikipedia.org/wiki/Zanzibar

https://wikitravel.org/en/Zanzibar

https://fumba.town/

Within your marketing plan you need to provide the following: introduction, overview of your market which will include only PESTEL analysis, pros and cons, recommendation plan (short medium, long term plans), control and feedback plan. You should apply concepts from the course and have a detailed plan on how you will market to the locals and tourist and have ads examples and detail reasoning and justification of your plan.

Grading:

• Introduction
• Overview of your market which will include PESTEL analysis
• pros/cons
• recommendation (short medium, long term plans) - detailed please
• control and feedback plan