Retail Selling Unit Market Competitive Products Price Share World's Best Lasagna $ 11.99 30 % Vicky's All Natural Organic Lasagna $ 14.99 5 % Denunzio's Delicious Lasagna $ 11.79 20 % Private Label $9.99 15 % Mindy's Magnifico Lasagna $ 12.99 10 % Shawn's Saucy & Spicy Creation $ 12.49 15 % Lasagna Come Out Tomorrow Economics Working Forward From Product Cost Product Cost $ 4.25 60 % Target Contribution Margin #VALUE! 40 % Minimum Required Wholesale Price Formula Required Retailer Gross Margin #VALUE! 35% Minimum Consumer Selling Price Formula Requred Lasagna Come Out Tomorrow Economics Working Backwards From Retail Selling Price Product Cost $ 4.25 #VALUE! Contribution Margin #VALUE! #VALUE! Minimum Required Wholesale Price #VALUE! Retailer Gross Margin #VALUE! 35 % Consumer Selling Price T.B.D