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Retailer Marketing Decision. Assume you are opening a new coffee shop in your town. Who is your target market? Why? What will be your product

Retailer Marketing Decision. Assume you are opening a new coffee shop in your town.

Who is your target market? Why?
What will be your product assortment? Why?
What services will you offer? Why?
What will your shop's atmosphere be like?
What activities or experiences can you provide to entice people into your shop?
Where will your shop be located?
How will you communicate with your target market?

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