Question
Retailers are constantly looking for ways to get a top position in the market place. Retailers use all of the 4 Ps (price, promotion, product,
Retailers are constantly looking for ways to get a top position in the market place.
Retailers use all of the 4 Ps (price, promotion, product, and place) to add value and try to get an edge in competitive markets.
Using 4 p's, discuss the pros and cons of price discounts, free shipping, and integrated promotion and distribution. Do the pros outweigh the cons?
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Small Business Management Launching & Growing Entrepreneurial Ventures
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
17th edition
9781285972565, 1133947751, 1285972562, 978-1133947752
