Retailers are not considered to be part of the business-to-business market because they sell their products directly to consumers. 5 points True False Institutions are not considered to be part of the business-to-business marketing because they are actually the end consumer and use the products. 5 points True False From business perspective, government purchases have very high value because they are spending public money. 5 points True False Business buyers can place permanent restrictions on vendors for products that are proprietary. 5 points True False Derived demand refers to what the organization's end consumer or client consumes, not by what the organization itself consumes. 5 points True False Bribery in business dealings presents a challenge for global organizations as it is commonplace and an accepted practice in many countries. 5 points True False Social media is used by businesses to target end consumers; it is not useful for business-to-business marketing. 5 points True False Geographic segmentation in marketing is particular to one specific geographic place. 5 points True False Targeting suggest that only one specific consumer group is worth pursuing. 5 points True False Niche marketing is used when the product or service is highly specialized and unique. 5 points True False Perceptual map is used to measure things that help marketers understand consumers experience with the brand. 5 points True False Repositioning is used to take advantage of a different market opportunity for a product or service. 5 points True False Niche marketing requires a high level of customization and adaptation of the marketing message. 5 points True False Services are not considered to be products in marketing since they do not have a physical form. 5 points True False From manufacturing and marketing point of view the actual product and the core benefit are one and the same thing. 5 points True False For organizations, offering complementary items that work together to deliver consumer benefits are considered product line depth. 5 points True False Cannibalization refers to a situation where all of the sales of the new product come from consumers who are switching from buying other varieties of the same product. 5 points True False In brand extensions businesses apply the brand name to an entirely different line of products. 5 points True False Having a well-known and strong brand that is used globally increases marketing costs for a business. 5 points True False Brand value may diminish when the brand is applied to products that are inconsistent with what the consumer thinks of the brand. 5 points True False