Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called 1) warehouse showrooms. O2) discount stores. 3) hypermarkets 4) warehouse clubs. The cost per thousand (CPM) indicator is defined as 1) the cost to expose one million people to one advertisement 2) the cost to expose one million people to any type of advertisement. 3) the cost to expose one thousand people to a one advertisement 4) the return on investment marketers get for their advertising dollar. Which one of the following methods would you recommend if a manufacture wants to promote a product and also collect customer data? 1) Rebates 2) Free samples 3) Premiums 4) Coupons