Retailing isnt just about selling products. It is also about selling services. Marketers face challenges and opportunities when selling services rather than products.

Answer the following questions:

Explain the difference between a product and a service. (5 marks)

What are the characteristics of a retail service? (4 marks)

Provide a description and one example for each of the characteristics of a retail service. (16 marks)

Select a retail service organization not used in the course learning materials. Provide the marketing objective, target audience, benefits offered, and marketing strategy for this retail service organization. (5 marks)