Retained 90% 63,000 Satisfied 70% (70,000) Not Retained 10% -7,000 Retained 80% 2,400 Do Complain 10% (3,000) Not Retained 20% -600 Customer Base 100,000 Dissatisfied 30% (30,000) Retained 17% 4,600 Don't Complain 90% (27,000) Not Retained 83% -22,400 New Customers Needed 30% (30,000) 30,000 1.2 Customer Retention (Figure 1-7) A. How would customer retention change if the percentage of all dissatisfied customers decreased to 15 percent and the percentage of all satisfied custom- ers increased to 85 percent? B. Using the original data, how would customer retention change if the per- centage of customers who complained increased from 10 to 50 percent