Question
Return on Investment (ROI) Calculation: Company XYZ invested $200,000 in a new marketing campaign that generated additional sales revenue of $300,000 and incremental net income
Return on Investment (ROI) Calculation:
Company XYZ invested $200,000 in a new marketing campaign that generated additional sales revenue of $300,000 and incremental net income of $50,000.
Requirements:
- Calculate the return on investment (ROI) for the marketing campaign.
- Interpret the ROI value and discuss its implications for the company.
- Suggest possible strategies to improve the ROI for future marketing initiatives.
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Cost Management Measuring Monitoring And Motivating Performance
Authors: Leslie G. Eldenburg, Susan K. Wolcott
2nd Edition
978-0-470-7694, 0470769424, 978-0470769423
