Return on investment (ROI) is a very popular measure employed to evaluate the performance of corporate segments because it incorporates all of the major ingredients of profitability (revenue, cost, investment) into a single measure. Under which one of the following combinations of actions regarding a segment's revenues, costs, and investment would a segment's ROI always increase? (CIA adapted) Sales Equipment Investment A. Increase Decrease B. Decrease Decrease Increase Decrease C. Increase Increase Increase D. Increase Decrease Decrease Multiple Choice Multiple Choice O Option A Option B Option C Option D