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Return on investment The Walt Disney Company (DIS) has four business segments, described as follows: Media Networks: Television and radio Parks and Resorts: Resorts, including

Return on investment The Walt Disney Company (DIS) has four business segments, described as follows: Media Networks: Television and radio Parks and Resorts: Resorts, including Disneyland Studio Entertainment: Motion pictures, musical recordings, and stage plays Consumer Products & Interactive Media: Character merchandising, Disney stores, books, and games Disney recently reported segment operating income, revenue, and invested assets (in millions) as follows: Media Networks Parks and Resorts Studio Entertainment Consumer Products & Interactive Media Operating Invested Income Revenue Assets $7,755 3,298 $23,689 $32,706 16,974 28,275 2,703 1,965 9,441 5,528 15,359 9,332 a. Use the DuPont formula to determine the return on investment for the four Disney segments, Round Profit Margin and ROI to one decimal place and Investment Turnover to two decimal places. Profit Margin Investment Turnover. ROI Media Networks 7,755 x % 23,609 x 32.7 X % Parks and Resorts 3,298 X% 16,974 X 19.4 X % Studio Entertainment 2,703 x % 9,441 X 28.6 X % Consumer Products & Interactive Media 1,965 X% 5,528 X 35.5 X % Media Networks Parks and Resorts Studio Entertainment Consumer Products & Interactive Media Income Revenue Assets $7,755 $23,689 $32,706 3,298 16,974 28,275 2,703 1,965 9,441 5,528 15,359 9,332 a. Use the DuPont formula to determine the return on investment for the four Disney segments. Round Profit Margin and ROI to one decimal place and Investment Turnover to tw decimal places. Media Networks Parks and Resorts Studio Entertainment Consumer Products & Interactive Media Profit Margin Investment Turnover ROI 7,755 X % 23,689 X 32.7 X % 3,298 X % 16,974 X 19.4 X % 2,703 X% 9,441 X 28.6 X % 1,965 X % 5,528 X 35.5 X % b. How do the four segments differ in their profit margin, investment turnover, and return on investment? has the hidefest profit margin, while, has the lowest investment turnover. has the lowest profit margin. has the highest return on investment, while; has the highest investment turnover, while has the lowest return on investment

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