Revenue allocation, bundled products. Exclusive Resorts (ER) operates a five-star hotel with a championship golf course. ER has a decentralized management structure, with three divisions:

_ Lodging (rooms, conference facilities)

_ Food (restaurants and in-room service)

_ Recreation (golf course, tennis courts, swimming pool, etc.)

Starting next month, ER will offer a two-day, two-person "getaway package" for $1,000.

This deal includes the following:

As Priced Separately Two nights' stay for two in an ocean-view room $ 800 ($400 per night) Two rounds of golf (can be used by either guest) $ 375 (5187.50 per round) Candlelight dinner for two at ER's finest restaurant $ 200 ($100 per person) Total package value $1.375