Revenue management is a powerful approach that hotels and other businesses can use to increase their revenue. For your action plan, describe a key business problem related to revenue that you are interested in addressing. Try to state the problem in terms of occupancy, price, and/or duration. 1. In the Key Business Problem section, describe a revenue management problem of a hotel or another business that you are either associated with or you have imagined. 2. Strategies. Identify the revenue management strategies from this course that are directly relevant to your business problem. 3. Steps. Identify the steps you will take to put those strategies into action. a) List each step you will take to put those strategies into action. b) For each, describe what you will do personally. c) Also describe what others on your team will need to do. Be as specific as you can in outlining the actions that you and others must take. 4. Measurement/Results. How are you going to measure your results or demonstrate that your solution has had a positive impact? Outline your measurement strategies here.