Revenue Recognition and Sales Allowances Target Corporation reported the following on its income statement. For 12 Months Ended (5 millions) Feb. 2, 2019 Feb. 3, 2018 Jan. 28, 2017 Total revenue $67,067 $64,715 $62,541 Cost of sales 47,436 45,501 43,739 The revenue recognition footnote from the 10-K for the year ended February 2, 2019, includes the following. We record almost all retail store revenues at the point of sale. Digital channel sales include shipping revenue and are recorded upon delivery to the guest or upon guest pickup at the store. Total revenues do not include sales tax because we are a pass-through conduit for collecting and remitting sales taxes. . Generally, guests may return national brand merchandise within 90 days of purchase and owned and exclusive brands within one year of purchase. Revenues are recognized net of expected returns, which we estimate using historical return patterns as a percentage of sales and our expectations of future returns. Revenue from gift card sales is recognized upon gift card redemption. Our gift cards do not expire. Based on historical redemption rates, a small and relatively stable percentage of gift cards will never be redeemed, referred to as breakage." Estimated breakage revenue is recognized over time in proportion to actual gift card redemptions. . Guests receive a 5 percent discount on virtually all purchases and receive free shipping at Target.com when they use their REDcard. This discount is included as a sales reduction in our Consolidated Statements of Operations and was $848 million, $830 million, and $800 million in the fiscal years ended February 2019, 2018, and 2017 respectively. Required a. Use the financial statement effects template to record retail cash sales of $890 in a state with a sales tax rate of 8%. For this question, assume 10% of all merchandise sold is returned within 90 days. Note: For each account category, indicate the appropriate account name. Enter "N/A" for any account category that is not used for a given transaction. Note: Indicate a decrease in an account category by including a negative sign with the amount. ($ millions) Transaction In-store sales Balance Sheet Liabilities Income Statement Expenses Cash Asset Noncash Assets Contrib. Capital Earned Capital Revenues = Net Income 0 0 0 0 0 0 0 = 0 71.2 b. Use the financial statement effects template to record the following transaction: On March 4, an internet customer places an order for $1,780 and pays online with a credit card (which is equivalent to cash for accounting purposes). The goods are shipped from the warehouse on March 6, and FedEx confirms delivery on March 7. Ignore shipping costs, sales tax, and returns. Note: For each account category, indicate the appropriate account name. Enter "N/A" for any account category that is not used for a given transaction. Note: Indicate a decrease in an account category by including a negative sign with the amount ($ millions) Transaction March 4: Online sale Balance Sheet Liabilities Cash Asset Noncash Assets Contrib. Capital Earned Capital Revenues Income Statement Expenses 0 = Net Income 0 = 0 0 0 0 0 0 March 7: Goods delivered 0 0 = 0 0 0 0 0 $ millions Gift card liability, February 3, 2018 $647 Gift cards issued during current period but not redeemed 574 Revenue recognized from beginning liability (473) Gift card liability, February 2, 2019 $748 ($ millions) Transaction May: Gift card sale Balance Sheet Liabilities Income Statement Expenses Cash Asset Noncash Assets Contrib. Capital Earned Capital Revenues = Net Income 0 0 0 0 0 0 0 - May: Gift card redemption 0 0 0 0 0 0 o 0 d. Determine the amount of revenue Target collected from customers who used their loyalty card (REDcard) for each of the fiscal years reported above. What proportion of total revenues come from RED card customers each year? Note: Round percentage to one decimal place (for example, enter 6.7% for 6.6555%). Fiscal Year Ended ($ millions) Revenue Collected REDcard transactions to Total sales 2019 $ 0 096 2018 $ 096 2017 $ 0 096 0 Does the loyalty program seem to be working? Revenue Recognition and Sales Allowances Target Corporation reported the following on its income statement. For 12 Months Ended (5 millions) Feb. 2, 2019 Feb. 3, 2018 Jan. 28, 2017 Total revenue $67,067 $64,715 $62,541 Cost of sales 47,436 45,501 43,739 The revenue recognition footnote from the 10-K for the year ended February 2, 2019, includes the following. We record almost all retail store revenues at the point of sale. Digital channel sales include shipping revenue and are recorded upon delivery to the guest or upon guest pickup at the store. Total revenues do not include sales tax because we are a pass-through conduit for collecting and remitting sales taxes. . Generally, guests may return national brand merchandise within 90 days of purchase and owned and exclusive brands within one year of purchase. Revenues are recognized net of expected returns, which we estimate using historical return patterns as a percentage of sales and our expectations of future returns. Revenue from gift card sales is recognized upon gift card redemption. Our gift cards do not expire. Based on historical redemption rates, a small and relatively stable percentage of gift cards will never be redeemed, referred to as breakage." Estimated breakage revenue is recognized over time in proportion to actual gift card redemptions. . Guests receive a 5 percent discount on virtually all purchases and receive free shipping at Target.com when they use their REDcard. This discount is included as a sales reduction in our Consolidated Statements of Operations and was $848 million, $830 million, and $800 million in the fiscal years ended February 2019, 2018, and 2017 respectively. Required a. Use the financial statement effects template to record retail cash sales of $890 in a state with a sales tax rate of 8%. For this question, assume 10% of all merchandise sold is returned within 90 days. Note: For each account category, indicate the appropriate account name. Enter "N/A" for any account category that is not used for a given transaction. Note: Indicate a decrease in an account category by including a negative sign with the amount. ($ millions) Transaction In-store sales Balance Sheet Liabilities Income Statement Expenses Cash Asset Noncash Assets Contrib. Capital Earned Capital Revenues = Net Income 0 0 0 0 0 0 0 = 0 71.2 b. Use the financial statement effects template to record the following transaction: On March 4, an internet customer places an order for $1,780 and pays online with a credit card (which is equivalent to cash for accounting purposes). The goods are shipped from the warehouse on March 6, and FedEx confirms delivery on March 7. Ignore shipping costs, sales tax, and returns. Note: For each account category, indicate the appropriate account name. Enter "N/A" for any account category that is not used for a given transaction. Note: Indicate a decrease in an account category by including a negative sign with the amount ($ millions) Transaction March 4: Online sale Balance Sheet Liabilities Cash Asset Noncash Assets Contrib. Capital Earned Capital Revenues Income Statement Expenses 0 = Net Income 0 = 0 0 0 0 0 0 March 7: Goods delivered 0 0 = 0 0 0 0 0 $ millions Gift card liability, February 3, 2018 $647 Gift cards issued during current period but not redeemed 574 Revenue recognized from beginning liability (473) Gift card liability, February 2, 2019 $748 ($ millions) Transaction May: Gift card sale Balance Sheet Liabilities Income Statement Expenses Cash Asset Noncash Assets Contrib. Capital Earned Capital Revenues = Net Income 0 0 0 0 0 0 0 - May: Gift card redemption 0 0 0 0 0 0 o 0 d. Determine the amount of revenue Target collected from customers who used their loyalty card (REDcard) for each of the fiscal years reported above. What proportion of total revenues come from RED card customers each year? Note: Round percentage to one decimal place (for example, enter 6.7% for 6.6555%). Fiscal Year Ended ($ millions) Revenue Collected REDcard transactions to Total sales 2019 $ 0 096 2018 $ 096 2017 $ 0 096 0 Does the loyalty program seem to be working