Revenue Science Revenue Science, with offices in New York and Seattle, offers the software and services required to turn a publications web site into an enclosed database management system that recognizes and directly interacts with specific individuals. One of the ways it does this is to track and record where visitors go and what they read within the web site. In this case, the system was watching for readers who frequently read WSJ.com travel columns and features, 3

such as Middle Seat, Desktop Traveler or Takeoff and Landings. These readers were tagged as travel seekers and segmented as a group within the Revenue Science database. In effect, the database-targeting system invisibly creates a virtual audience of a different composition, or a different demographic, than the web publications larger, overall audience. Once they are identified, these segmented audience members can be followed around the site and served American Airlines ads, no matter what section of WSJ.com they are reading.

Question:

The paragraph titled Revenue Science describes how the pages that users visit identified them as being in the target market for American Airlines. Choose any major newspapers online offering and identify the visited pages on it that might help target potential customers for: Malaysian Airlines AirAsia Lazada Dell Computers (Note: Acceptable word count on this question is minimum 500 and maximum 700. Answer with more than 700 words, only the first 700 would be considered).