Review and discuss the questions are given below. You are requested to give suitable examples and opinion for each question in the context of principles of marketing. 1. Why is marketing important in our society? Why should you study marketing? 2. What are the forces in the marketing environment? How much control does a marketing manager have over these forces? 3. Discuss the contribution of marketing to global economy in 21st century and give suitable examples. 4. What is customer relationship management? Why is it so important to "manage" this relationship