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Review and evaluate a specific example of how Adidas utilized its knowledge of consumer behavior to adjust its marketing strategy. Address the following: How did
Reviewandevaluatea specific example of how Adidas utilized its knowledge of consumer behavior to adjust its marketing strategy. Address the following:
- How did this organization figure out what its target market wanted?
- How was the organization's marketing strategy (e.g., product, price, distribution, promotion, service) impacted by consumer behavior?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
