Question
Review and summarize the Strengths and Weaknesses of United Airlines based on the chart below: Strengths: Global Operations (approx. 4900 flights a day to over
Review and summarize the Strengths and Weaknesses of United Airlines based on the chart below:
Strengths:
Global Operations (approx. 4900 flights a day to over 300 destinations across 6 continents)
Core4 Training (30,000 employees receiving customer service training)
Star Alliance member
Top Airline loyalty program in the Americas
Approximately 88,000 employees worldwide
Memorable Advertising Campaigns / Inflight Marketing
Corporate culture and employee engagement (
Weaknesses:
Declining financial performance due to COVID-19 pandemic
Sustaining a positive brand image
Customer Service issues
Cut 80% of capacity
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
4th Edition
0073381489, 978-0073381480
