Review Chapter 5:

https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s08-search-engine-marketing.html

• After reading the chapter, select two terms that are new or interesting to you and share it with the class.
• Provide the book definition or explanation of the term.
• Provide your understanding of the term and how it applies to SEM.