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Review eHealth's Form 1 0 - K for the fiscal year ended December 3 1 , 2 0 1 9 ( the ' 2 0
Review eHealth's Form K for the fiscal year ended December the fiscal
year Use this information to complete all the following requirements:
Explain the accounting policy that eHealth uses for the recognition of commission
revenue. Hint: read p of the Form K
Summarize how eHealth measures the constrained lifetime value LTV of commissions.
Hint: read p of the Form K
Assume that instead of using its current policy for the recognition of commission
revenues, eHealth instead recognized commission revenues when it received the
associated cash from customers. Estimate how much "Income loss from operations"
eHealth would have reported in
Which of the above two accounting policies do you think provides the fairest
representation of eHealth's financial performance? Explain your answer.
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