Review of industry specific consumer behaviour trends as well as the company's marketplace. ( bicycle company)

The product or service and supplementary services also available in the market, competitive landscape, market leaders, segments, current consumer behaviour trends in the industry, common promotional practices, marketing and sales trends, branding strategies, typical size of the company in the marketplace, etc). In addition, the customer/consumer base must be analyzed for whom the company provides its products or services, which can include, but is not limited to consumer behaviour patterns, social and/or demographic information, target market, future purchase opportunities, etc