Review Plan:

1. Review Criteria

The review team will focus on the following areas in order to assess the effectiveness of the digital strategy:

-The overall performance of the website

-The SEO performance of the website

-The usability of the website

-The compliance of the website with organisational policies and procedures.

2. Review Strategies

In order to assess the performance of the digital strategy, the review team will utilise the following strategies:

-Website analytics

-Surveys

-Interviews

3. Information to be Collected

-Website analytics data

-Survey responses

-Interview responses

Using your research skills, source the relevant information you need for the above review plan.

List the outcomes into the appropriate sections in your review plan.

Interpret and evaluate your collected information against the review criteria in the review plan.

Summarise your findings.