Review Questions 7:Chapters 17 & 18

Chapter 17: Using Social Media and Mobile Marketing to Connect with Customers

Case Study Video- https://www.viddler.com/embed/4c32a1d7

Answer the following questions :

1. How does Body Glove's heritage and philosophy contribute to its success?

3. Describe Body Glove's use of traditional marketing tools

4. What social media platforms does Body Glove use to communicate with its customers today?

Opinion question: Which social media platform is best suited to reach Body' Glove's target market?Is there a more current social media platform they should be pursuing?Which is it?

Chapter 18:Personal Selling and Sales Management

5. Suppose someone said to you, "The only real measure of a salesperson is the amount of sales produced."How might you respond?

Make sure you consider things like consultative selling, relationship selling, etc.