Review Roots' Instagram page. Scroll through their posts, seeing what type of images they use, what they say, what products they promote. Then answer the following question:$1.$ Who do you think their target audience is$?$ Be specific Gender? Age? Geography? Psychographics? What does their audience look like? What things are they interested in$?$ Look at their social media posts! Be as specific and detailed as possible $-$ don't just give gender and age. This is about defining your audience and getting a real idea of who they are.