$.$ Review the above segments. Look for commonalities and differences between them.

Use their similarities to combine $($that is$,$ undertake counter segmentation$)$ these

segments into a new list of $3$ to $5$ segments only.

$2.$ On what basis did you group$/$combine the segment?

$3.$ Would you recommend that this firm keep their starting ten segmentation approach,

or would they be better off with your more condensed segmentation structure?

$4.$ If the pasta manufacturer was a large brand sold in major supermarkets, which

market segment$/$s would you recommend that they target?

$5.$ If the pasta manufacturer was a small brand just branching out from running a

successful Italian restaurant, which market segment$/$s would you recommend that

they target?