Question
Review the article FTC Providing Over $88 Million in Refunds to AT&T Customers Who Were Subjected to Mobile Cramming (https://www.ftc.gov/news-events/press-releases/2016/12/ftc-providing-over-88-million-refunds-att-customers-who-were). Conduct research of other companies
Review the article FTC Providing Over $88 Million in Refunds to AT&T Customers Who Were Subjected to Mobile Cramming
(https://www.ftc.gov/news-events/press-releases/2016/12/ftc-providing-over-88-million-refunds-att-customers-who-were). Conduct research of other companies or consumers who experienced unethical and illegal mobile marketing activities. Using examples from the case and other research, address the following questions in your blog assignment:
o What specific mobile marketing law was violated in the AT&T case?
o What are the negative consequences to the consumer?
o What are the possible penalties levied on a company for violating legal considerations?
o What kind of actions must a marketer take with any mobile marketing campaign to remain ethical (e.g., asking for permission or prohibiting the practice of spamming)?
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