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Review the black box model of buyer behavior. Using the model to explain how this works in your day to lives and how it affects

Review the "black box" model of buyer behavior. Using the model to explain how this

works in your day to lives and how it affects your buyer behavior. (you may use any kind of

consumption ex: watching a movie, restaurant, buying a mobile, choosing a brand etc.)

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Consumer Behavior Buying, Having and Being

Authors: Michael R. Solomon

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978-0133451153, 133450899, 133451151, 978-0133450897

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