Question
Review the Building, Measuring, and Profiting from Customer Loyalty article from the University Library.Briefly summarize key points from this article and discussstrategies for earning
Review the "Building, Measuring, and Profiting from Customer Loyalty" article from the University Library.Briefly summarize key points from this article and discussstrategies for earning and measuring customer loyalty.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
