Review the case: https://www.coursehero.com/u/file/170794299/Article-TruEarth-Healthy-Foodspdf/

TruEarth Healthy Foods: Market Research for a New Product Introductionthoroughly, then answer the following case questions:

Questions for Analysis

1. Why was Cucina Fresca pasta successful? How would you compare the opportunity for pizza to that for pasta? How would you compare the actual product development process for each?
2. Using the forecast model for pasta shown in Exhibit 5, what is your forecast of the demand for pizza? (Hints: The necessary data are contained in Table B and Exhibit 7. The optional Excel supplements might prove useful.)
3. What can the TruEarth team learn from Exhibit 6 about how consumers view pizza?
4. How do the pizza concept test results (Exhibits 7 and 8) compare with the findings for pasta (Exhibits 3 and 4)?
5. Is there a first-mover advantage in pizza similar to fresh pasta?
6. How do you interpret their findings in Exhibits 9 and 10 to evaluate interest in pizza?
7. How would you launch the pizza?