Review the company's social media accounts and critically analyze ShapeMaster's recent social media activities within the last 3 months from a content marketing perspective and answer the following questions.

Are ShapeMaster's existing social media postings effective in engaging the target audience? Why or why not? (e.g., Are there specific types of content that are more successful than othersphotos, videos, links, stats, etc.?)

Are ShapeMaster's social media activities supporting and complementing its other digital marketing channels (i.e., website, search, etc.)?

What are some of the steps ShapeMaster should take to prepare for a social media campaign to promote the new content that your team is developing and engage a new audience among the target client group?