Review the data provided in Table 1. For Acme Shoes and Brand X Shoes 1. Review the metrics to be calculated in Table 2. Review the course text book chapters and carry out research to identify the equations to calculate each metric. 2. Using the data from Table 1. Calculate each metric in Table 2. 3. Make sure to show the formulas and calculations step-by-step

Data Acme Shoes Brand X Shoes $90,000 $120,000 Customer Costs (average) Customer Revenue (average) Discount Rate Durability (Loyalty Index) 0.8 (8.0%) 0.60 $90,000 $100,000 0.9 (9.0%) 0.40 0.08 (8%) Effective Market Share 0.14 (14%) $6 $5 $10,000 $10,000 0.90 1.10 0.4 Margin (per customer) Marketing Spending Relative Price Retention Rate (customers) Revenue from Marketing Revenue, Year 1 Revenue, Year 2 Revenue, Year 3 Selling Price per Unit Variable Cost per Unit 0.6 $100,000 $120,000 $140,000 $160,000 $80,000 $100,000 $110,000 $105,000 $35 $28 $40 $26 Strategic Metrics Acme Shoes Brand X Shoes Brand Equity Index Contribution Margin Ratio (%) Customer Lifetime Value Customer Profit (average) Revenue CAGR, Years 1 - 3 Revenue YOY Growth, Years 1 - 2 ROMI Data Acme Shoes Brand X Shoes $90,000 $120,000 Customer Costs (average) Customer Revenue (average) Discount Rate Durability (Loyalty Index) 0.8 (8.0%) 0.60 $90,000 $100,000 0.9 (9.0%) 0.40 0.08 (8%) Effective Market Share 0.14 (14%) $6 $5 $10,000 $10,000 0.90 1.10 0.4 Margin (per customer) Marketing Spending Relative Price Retention Rate (customers) Revenue from Marketing Revenue, Year 1 Revenue, Year 2 Revenue, Year 3 Selling Price per Unit Variable Cost per Unit 0.6 $100,000 $120,000 $140,000 $160,000 $80,000 $100,000 $110,000 $105,000 $35 $28 $40 $26 Strategic Metrics Acme Shoes Brand X Shoes Brand Equity Index Contribution Margin Ratio (%) Customer Lifetime Value Customer Profit (average) Revenue CAGR, Years 1 - 3 Revenue YOY Growth, Years 1 - 2 ROMI