Review the different vehicle descriptions on the Tesla website. Consider how the copy is different between the different vehicle models (especially, entry level priced-vehicles compared to high end ones). Then, answer these questions. 

1. What picture do you get in your head when reading about one of Tesla's vehicles? Is this something you can relate to or want to relate to? 

2. What copy, images, and content contributed to the image? 

3. Who is Tesla’s target customer? Does Tesla have more than one target customer? 

4. What evocative words in the Model S description will connect with one of Tesla’s target customers?