Review theEntrepreneurship Case Studies(https://mitsloan.mit.edu/teaching-resources-library/entrepreneurship-case-studies)and select one of them to focus on for this assignment.

Conduct research on the company and innovation addressed in the case study.

Complete thefollowing Resistance Transformation Proposal Worksheet for your selected case study.

PART 1: CASE STUDY ANALYSIS

Case Study Background:

What is the case study?

What is the company and what does it do?

What is the main innovation idea the case study addresses?

SARIE Business Case:

Use the SARIE approach to outline a short business case for the innovation. For any SARIE components not readily evident in the case study, use your interpretation of it to address all of the components.

Investigating Resistance:

What were the presenting causes or sources of resistance to change?

Which internal and external stakeholders would be most important to convert to advocates for the business case?

PART 2: RESISTANCE TRANSFORMATION PROPOSAL

What steps would you take to transform the presenting causes or sources of the resistance?

What model(s) would be most appropriate to counteract the change opposition?

What communication strategies would be most appropriate to increase stakeholder support for the adoption and implementation of the business case?