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Review the following articles about economic and social impact of advertising. Review the following articles about the economic and social impact of advertising: Social and

Review the following articles about economic and social impact of advertising.

Review the following articles about the economic and social impact of advertising: Social and Economic Impacts of Advertising. (http://ezinearticles.com/?Social-and-Economic-Impacts-of-Advertising&id=608191) Economic Impact of Advertising (http://www.slideshare.net/amlincms/economic-effects-of-advertisemnts) How to Value the Advertising-Supported Internet (http://blogs.hbr.org/quelch/2009/06/how_to_value_the_advertisingsu.html) Research & Reflections Find two more sources that discuss the economic and social impact of advertising. Take a few moments and compose some brief study notes on your thoughts after reading these sources. Draw on the following questions to help you form your thoughts: What are the benefits and disadvantages of advertising for a firm in a monopolistic competitive market? What is the largest positive and most negative impact of advertising? Give an example for each. If you had a company, what would be your advertising plan using the Internet as the medium? Discussion Discuss your points from the above step with the rest of the class in Discussion # 5: Advertising the Differences in the Discussions area. Include links to your two sources in your post. Also in the topic, as a help draw a graph on each of following scenarios of a monopolistic competitive company. A single person can graph and hers can add or alter it. For the graph, consider the impact on costs, revenue, price, profit, and quantity sold (output) when advertising efforts have a: positive impact negative impact, or no impact Learning Objectives Outline the characteristics of a monopolistically competitive firm. Explain the role differentiation plays in imperfectly competitive markets.

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