Review the following various pricing objectives:

• Targeted Return on Investment (ROI)The profit an organization hopes to make given the amount of assets, or money, it has tied up in a product.
• Maximizing ProfitsSet prices to increase revenues as much as possible, relative to costs.
• Maximizing SalesPricing products to generate as much revenue as possible, regardless of what it does to a firm's profits.
• Maximizing Market ShareSet prices allows capturing a larger share of the sales.
• Maintaining the Status QuoMeet, or equal, competitors' prices.

1. Which pricing objectives are profit-oriented, and which objectives are sales-oriented? Why?
2. What factors do organizations consider when making pricing decisions? Explain the difference between a penetration and skimming pricing strategy.

***Please cite any resources used so I can review them to further my understanding***