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Review the importance of the Positioningconcept in marketing strategy formulation. Challenge the assertion ...positioning is the image a product reflects in the consumers' mind, in

Review the importance of the Positioningconcept in marketing strategy formulation. Challenge the assertion ..."positioning is the image a product reflects in the consumers' mind," in light of the plethora of changes occurring all the time in consumers, competitors, mergers/acquisitons, technology, and the economy. Is positioning still useful today? Can firms hold on to their positions for the short term only? Why?

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