Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.

Select: 5

a. Seek high automation levels

b.Add additional products

c.Reduce labor costs through training and recruitment

d. Seek high plant utilization, even if it risks occasional small stockouts

e. Offer attractive credit terms

f.Reduce cost of goods through TQM initiatives

g. Increase demand through TQM initiatives

h.Seek the lowest price in their target market while maintaining a competitive contribution margin

i. Seek excellent product designs, high awareness, and high accessibility

j. Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand