Question
Review the Marketing Excellence: Amazon.com case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed.
Review the "Marketing Excellence: Amazon.com" case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
