1. Review the Mayo Clinic website
2. Review the Mayo Clinic's Healthy Living Program site.
3. Watch the Cleveland Clinic's video "Empathy: The Human Connection to Patient Care"
4. Read the article "Building a strong services brand: Lessons from Mayo Clinic"
5. Navigate to the threaded discussion and respond by evaluating the purpose, focus, and value of the Mayo Clinic website by answers to the following:
   1. What are the key components of the website?
   2. What messages do they convey?
   3. What are the target markets of the information presented?
   4. How does the website represent aspects of product, price, place, and promotion for the Mayo Clinic?
   5. What value does offering this expansive information provide to the Mayo Clinic? How does it reflect Mayo's branding of its products?
   6. How does this information meet the need of the individuals and communities served?
   7. Describe the biblical perspectives that are represented in this content.